Understanding the Difference Between a Web Presence and a Website

And why both are important for Coaches and Consultants

Rich Walton

Graphic illustrating a web or online presence

As a web designer and developer, I often encounter the question, “What is the difference between a Web Presence and a Website?” from my clients. In this article I will clarify these concepts and explain why it’s crucial to have optimized versions of both, especially coaches and consultants.

What is a Website?

A website is a collection of interconnected web pages under a single domain name. It’s a digital platform where you can showcase your services, share your expertise, and connect with your audience. 

For coaches and consultants, Its really important because if nothing else your website should build trust and authority. Most who come to your website will not know you and if you want them to work with you they will need to trust that you can deliver for them as a their coach. 

A website serves as a virtual office where clients can learn about your services, book appointments, and read your blog posts or articles and see case studies. All this establishes your authority as a coach who is competent, understands their needs and can help them fix their problems.

What is Web Presence?

Web Presence, on the other hand, is a broader concept. At its center is your website but It encompasses much more than your website. Its technically all the places online where your brand appears or is mentioned. 

This includes social media profiles, online directories, guest blog posts, podcasts, webinars, and even comments on forums or blogs. 

Your Web Presence is essentially your digital footprint. As a side note these other forms of your web presence are also the tops of your funnels, often the first touch points that you and your coaching or consulting brand will have with new potential clients.

The Difference Between Web Presence and a Website

While a website is a single platform, your Web Presence is the sum of all your online activities. You control everything on your website. You decide what pictures, reviews case studies, or any other content appears on your website. 

Your web presence on the other hand is the blend of your choices and the choices of others combined. You can decide which social platform or podcast you appear on but others get to have a say as well. 

These outer layers are where your web presence becomes more dynamic. Your website is the core and a crucial component of your Web Presence, but it’s not the only component. 

For instance, a potential client might first encounter your brand on a social media post or a guest blog on another website. They might then visit your website to learn more about your services. In this scenario, your website and your social media activities are all part of your Web Presence.

Why Coaches and Consultants Need Both

As a coach or consultant, you might wonder why you need to optimize both your website and your Web Presence. The answer lies in visibility and credibility.

An optimized website helps you appear in search engine results when potential clients are looking for your services. It also provides a platform where you can showcase your expertise and build credibility.

An optimized Web Presence, on the other hand, increases your visibility online. The more places you appear online, the more opportunities you have to reach potential clients. It also helps build credibility as potential clients see your brand mentioned in various places online.


In conclusion, while a website is a crucial tool for coaches and consultants, it’s just one part of a broader Web Presence. By optimizing and synergising both, you can increase your visibility online, attract more potential clients, and build credibility in your field. 

Remember, the difference between a Web Presence and a Website is significant, and understanding this difference is the first step towards effective online marketing.

My name is Rich and I’m the Owner of Big Sun Design. I bring a passionate desire to help small business owners, like coaches and consultants figure out how they can get the most out of their web presence and be successful online. If you would like any help with the things mentioned above or any website-related info, contact me.

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